Qi ZHENG
Professional Experience
I take pride in being a multipotentialite, as I am passionate about pursuing various fields such as illustration, writing, research, and programming.
In terms of professional experience in advertising, I have actively engaged in advertising-related competitions and have worked for reputable companies in Mainland China. I particularly enjoy designing posters and visual content, creating slogans and narratives, and collaborating with teams to produce impactful advertisements.
Throughout my career in the advertising industry, I have continuously sought to stay at the forefront of evolving practices. I have participated in international competitions like One Show, where I have served as both a creative director and designer, resulting in the achievement of numerous awards. Additionally, I have had the opportunity to create ads for renowned companies such as Snickers, BMW, Carslan, and Baidu Mobile.
The illustrations on this profile all were designed by me. The picture, for instance, was portraying the poetic Weiming Lake at Peking University.
Sample of A Flight Video Ad
Release your brain
Client: Snickers
This video won the Bronze Prize in 2016 One Show China Youth Creative Competition. Thanks for my team members' (二周目) contributions!
Working as an Ad Practitioner
Programmatic Advertising Intern in JD.com (2019.7-2019.11)
JD.com, a Fortune Global 500 company in China, is primarily engaged in e-commerce and retailing. It boasts one of the most advanced DSP (Demand-Side Platform) and DMP (Data Management Platform) systems, facilitating the connection between audiences and advertising placements. During my tenure, I worked independently, assisting domestic cosmetic companies in budget allocation and providing strategic recommendations for selecting optimal advertising spots.
Marketing Intern in DiDi Chuxing (2017.6-2017.9)
DiDi Chuxing is a prominent transportation platform that acquired Uber's Chinese business in 2016. During my time there, I was responsible for designing weekly marketing campaigns aimed at enhancing user activations. One notable campaign we developed targeted college students, enticing them to use the DiDi app as they returned to school.
Awards in the Industry (Selected)
The 3st Prize of 2018 the National Advertising Art Competition for College Students
The Golden Prize of 2016 the Asia Pacific Chinese Public Relationship Awards
The Silver Prize of 2015 the One Show China Youth Creative Competition in Content Innovation
The Bronze Prize of 2016 the One Show China Youth Creative Competition in Content Innovation
The 2nd Prize of 2015 Chinese New-Concept Composition Competition (College Group)
The Golden Prize of 2016 the Asia Pacific Chinese Public Relations Awards
The Silver Prize of 2015 the One Show China Youth Creative Competition in Content Innovation
