Instructor of Record

Summer 2024

ADV 350: Advertising Media Planning and Buying
(n= 45 students)

Independently designed course syllabus and created interactive course videos for the core AD+PR undergraduate course.
Managed the course, developed course materials and assignments, and mentored students
Provided guidance to students in database utilization, media strategy application, and real-world campaign development.

Student comments:

"I really enjoyed this class and found it interesting. Professor Zheng, was extremely organized and I was never left confused on what was expected or needed from me weekly. She explained the coursework extremely in depth in her lectures."
"My experience in ADV 350 was highly beneficial and provided me with a thorough understanding of the media planning and buying process. The course content, instruction, and assessment methods all contributed to a well–rounded educational experience."
"[This course] help[s] to understand the different things that go into a media plan and the time and research needed to execute."

Fall 2024, Spring 2025

Independently designed and led weekly workshops about Excel usage, third-party data, Google Analytics, and social media data.
Graded student assignments.
Student comments:
"I enjoy how the class is run. The most interesting part of recitations for me was learning about the different types of data collection like primary and secondary sources."
"I like how in-depth we go into the topic each week and how examples are included to help better understand the assignments."
"I have always wanted to learn more about excel, but didnt want to take a broad class as they can be super difficult. This has helped me with skills that i need to apply in other classes i am currently taking, and has helped prepare me for the real world."
"I think the most important part of our recitations is just learning more about Excel and the formulas you can use to speed up processes. It helps because I know a lot of careers nowadays want you to be comfortable with using Excel."

Fall 2023, Spring 2024

Independently led weekly recitations, course sessions, and workshops about qualitative and quantitative research.
Graded students' research reports.

Student comments:

"I think she’s doing a good job and is always willing to help students when needed. She’s done a great job with everyone who does come and making sure everyone understands the material."
"The recitations in the class were well organized, easy to understand, and engaging. I wouldn't change anything."
“I found the video of the interview done the most interesting, as you are able to distinguish what the interviewer did wrong and what the interviewer did right.“
"[The most interesting thing] is the discussion about focus groups and how to determine your questions for report to and the data analysis and research behind it."

Spring 2023

Contributed to course design accommodating more than 300 undergraduates across various disciplines.
Facilitated both remote and in-person sessions, including the creation of instructional videos for online modules.
Independently developed content and delivered primary lectures on topics including the advertising industry, media planning and buying, and public relations.

Student comments:

"Overall, I found today's class extremely intriguing and informative."
" Media planning is something I would not normally think about, but this class made me look at media consumption in a whole new light."
"I liked how she included videos because they allow you to further understand your learning and show you a different perspective because sometimes learning while looking at something visually helps you understand it better. "
" I thought today’s class was very interesting and I like how the TA mixed in some videos to keep us entertained."

Fall 2021, Spring 2022, Fall 2022

Student comments:

"Overall, I really appreciated the organization and clear communication from the professor and the teaching assistants."
"Miss Zheng, you were a wonderful TA, you are so kind and I can tell you genuinely care about teaching, I hope you go a long way with your career."
"Qi was great and friendly TA, and for some reason I did not contact her as much as I should have in regard to my work and projects."
"I am thankful for the teaching assistants for giving detailed feedback on every assignment and telling me specifically what needed to be fixed or corrected. "
"I appreciate how much effort Dr.Li and Qi put into this class. "
"Qi as a TA was fantastic. She is very enthusiastic about the course material and consistently asks if anyone needs help or has questions."

Fall 2018

Assisted undergraduates with multidisciplinary backgrounds to improve their comprehension in advertising theories.
Managed grading and exam supervision.